Daftar Hotel - Is it an abbreviation of love Location? Unfortunately not! Cinlok is a new term to classify the product in Indonesia, which 'sounds like a brand of China, but apparently the local product'.
Hotel di Semarang - Consumers are often confused. This is a local product or products from China, yes? Long discussion we had a degree in Facebook (FB), social media, about the confusing one product, namely Nexian.
With FB status reads: "Would anyone wear Nexian hp - hp made in China?" None of which denies the words of my products made in China in disguise such status. This is partly a response. "I pake not, because there was free internet promotion xixixi one epidemic ..... .... ibu2 banget, ga can hear a bonus". Other comments "I pake bu, hehehe * china also why the storm."
Also discussed the negative side, ie in addition to its physical quality issues, also related to prestige. "Keypadnya hard, gk bsa dbandingkan BB dg. Jga batteries run out quickly." (Fresh graduate, new job at the company during two months)
Comments from the Anti, doctorate in law, Surabaya, more for prestige. "Yesterday would like tp .... well .... not so exhausted bs not show off her ..... later exhibited if for FB .... then there are posts sent via FB for Nexian ... Are You??. ... hahaha .. "
Confidence crisis
Happen again decreased confidence in the local product. If the first race made a name brand manufacturers 'westernized' in order to be considered cool and high quality, the latest trend is a local brand made "kechina-chinaan".
What's the difference "westernized" and "kechina-chinaan?" The first was designed to target the segment that attaches great importance to 'prestige' or prestige. The second, which made targeting a group of segments had aspirations towards high technology, who understand that price was increasingly expensive technology, so the more realistic in choosing a brand.
They are not a gadget freak or an innovator. This segment is a group of consumers are quite responsive early adopters of new technology in the field, and want to actualize themselves also come into play in the environment.
Local producers are not confident with local brand name. This is a list of recorded brands in the market, a combination of pure local products, products from China until the products 'cinlok'.
Cosmetics: FUK, Tull Jye, QL, Hwa Ja, Chiumiein, Yin Hua, Qianyan, Guangzhow, Meei Yung, Shi-Shi. Electronics: Changhong, Midea. Phone: Nexian, MAXTRON, Mixcon, Blueberry, HTC, Huawei, Ti phones, GSTAR, Vodastar, Lexus, SPC Mobile, GVON, Taxco, Bstar, Cross, Titan, Asian Fone, K-Touch, and Beyond.
Consumer wants
China Manufacturers with brands like this phone, clearly knowing that the meaning has shifted durability. No longer a durable whose meaning 'can be used 5 years without any damage', but simply 'must not be damaged during a year-of-life' alone.
This fact is difficult to avoid by most countries. Strategy for China's penetration of the goods carried out slowly but surely, it is a long-term strategy.
Dicibirkan as the product of a 'disposable' breakdown was so easy, it's been a lot of reliance on the product category 'made in China' as one of the flagship product.
Perception of the world began to shift toward desired by China. Country of origin as a guarantee, which originally meaning is' quality 'under', 'cheap', not the prestige and so forth, are now beginning to shift into a new directions meaning that is not bad value for money for use during the life time.
In a segment that is quite a lot, where the price and the model is very important, and the wearer does not care about the aspect of durability of more than two years', China's product as easily be the winner.
Support traders
As one of the stakeholders, support from the merchants to be aware of this Cinlok products as well. They are also good at reading the market, and very far from the government's campaign 'I love made in Indonesia'.
It's simple. They see the market trend, the direction in which consumer tastes, consumer needs. The following observations and interviews at several centers Etnomark phone.
There a few shops that do not display phone brands like Nokia and Sony Ericsson, but the focus 100% brand China.
Traders claimed that China's mobile consumers demand more
"Now the people who nyari hell, because cheaper but less cool ga model and its features." Phone from China Multifunction but Prices are friends "." If we are important to conduct aja deh. Where the hell is going the artificial products aja behold. Made in China now is on the rise, though. "." During the good luckily, the goods 'street', we must first offer. "
Nexian: China, local or CinLok?
Brand mobile phones this one was unique. Most of the users and traders think this brand is a brand of China, China's goods.
Once traced, the information that we collect (hopefully correct), Nexian is a local brand, local products. Maybe some imported components.
Whatever it is, in this brand communication at the level of traders and consumers in the mobile center, intentionally or unintentionally, Nexian directed to products from China.
Sukseskah Nexian in branding? Depending on what purpose he wanted. Whether in the long term Nexian want to be perceived as a high quality product (without which the artificial appendage), or indeed forever still want mendompleng element products from China, which proved to have boosted its sales so far among certain segments.
Beware of products Cinlok
The government and the media all excited to review, discuss, and what seminarkan ACFTA impact on local products are not ready to compete with products from China, in their own domestic market.
Turns out there was another challenge that is no less dangerous, and this has undermined not only their own market but also the pressing backward image of 'made in Indonesia' in his own country.
By promoting 'kechinaan' her, indirectly promotes the product of China's 'better than the local product'.
The findings of an ethnographic study of Etnomark explains that this is a phenomenon that does not appear, which could threaten the existence of local products, more than the impact of ACFTA own.
Hotel di Semarang - Consumers are often confused. This is a local product or products from China, yes? Long discussion we had a degree in Facebook (FB), social media, about the confusing one product, namely Nexian.
With FB status reads: "Would anyone wear Nexian hp - hp made in China?" None of which denies the words of my products made in China in disguise such status. This is partly a response. "I pake not, because there was free internet promotion xixixi one epidemic ..... .... ibu2 banget, ga can hear a bonus". Other comments "I pake bu, hehehe * china also why the storm."
Also discussed the negative side, ie in addition to its physical quality issues, also related to prestige. "Keypadnya hard, gk bsa dbandingkan BB dg. Jga batteries run out quickly." (Fresh graduate, new job at the company during two months)
Comments from the Anti, doctorate in law, Surabaya, more for prestige. "Yesterday would like tp .... well .... not so exhausted bs not show off her ..... later exhibited if for FB .... then there are posts sent via FB for Nexian ... Are You??. ... hahaha .. "
Confidence crisis
Happen again decreased confidence in the local product. If the first race made a name brand manufacturers 'westernized' in order to be considered cool and high quality, the latest trend is a local brand made "kechina-chinaan".
What's the difference "westernized" and "kechina-chinaan?" The first was designed to target the segment that attaches great importance to 'prestige' or prestige. The second, which made targeting a group of segments had aspirations towards high technology, who understand that price was increasingly expensive technology, so the more realistic in choosing a brand.
They are not a gadget freak or an innovator. This segment is a group of consumers are quite responsive early adopters of new technology in the field, and want to actualize themselves also come into play in the environment.
Local producers are not confident with local brand name. This is a list of recorded brands in the market, a combination of pure local products, products from China until the products 'cinlok'.
Cosmetics: FUK, Tull Jye, QL, Hwa Ja, Chiumiein, Yin Hua, Qianyan, Guangzhow, Meei Yung, Shi-Shi. Electronics: Changhong, Midea. Phone: Nexian, MAXTRON, Mixcon, Blueberry, HTC, Huawei, Ti phones, GSTAR, Vodastar, Lexus, SPC Mobile, GVON, Taxco, Bstar, Cross, Titan, Asian Fone, K-Touch, and Beyond.
Consumer wants
China Manufacturers with brands like this phone, clearly knowing that the meaning has shifted durability. No longer a durable whose meaning 'can be used 5 years without any damage', but simply 'must not be damaged during a year-of-life' alone.
This fact is difficult to avoid by most countries. Strategy for China's penetration of the goods carried out slowly but surely, it is a long-term strategy.
Dicibirkan as the product of a 'disposable' breakdown was so easy, it's been a lot of reliance on the product category 'made in China' as one of the flagship product.
Perception of the world began to shift toward desired by China. Country of origin as a guarantee, which originally meaning is' quality 'under', 'cheap', not the prestige and so forth, are now beginning to shift into a new directions meaning that is not bad value for money for use during the life time.
In a segment that is quite a lot, where the price and the model is very important, and the wearer does not care about the aspect of durability of more than two years', China's product as easily be the winner.
Support traders
As one of the stakeholders, support from the merchants to be aware of this Cinlok products as well. They are also good at reading the market, and very far from the government's campaign 'I love made in Indonesia'.
It's simple. They see the market trend, the direction in which consumer tastes, consumer needs. The following observations and interviews at several centers Etnomark phone.
There a few shops that do not display phone brands like Nokia and Sony Ericsson, but the focus 100% brand China.
Traders claimed that China's mobile consumers demand more
"Now the people who nyari hell, because cheaper but less cool ga model and its features." Phone from China Multifunction but Prices are friends "." If we are important to conduct aja deh. Where the hell is going the artificial products aja behold. Made in China now is on the rise, though. "." During the good luckily, the goods 'street', we must first offer. "
Nexian: China, local or CinLok?
Brand mobile phones this one was unique. Most of the users and traders think this brand is a brand of China, China's goods.
Once traced, the information that we collect (hopefully correct), Nexian is a local brand, local products. Maybe some imported components.
Whatever it is, in this brand communication at the level of traders and consumers in the mobile center, intentionally or unintentionally, Nexian directed to products from China.
Sukseskah Nexian in branding? Depending on what purpose he wanted. Whether in the long term Nexian want to be perceived as a high quality product (without which the artificial appendage), or indeed forever still want mendompleng element products from China, which proved to have boosted its sales so far among certain segments.
Beware of products Cinlok
The government and the media all excited to review, discuss, and what seminarkan ACFTA impact on local products are not ready to compete with products from China, in their own domestic market.
Turns out there was another challenge that is no less dangerous, and this has undermined not only their own market but also the pressing backward image of 'made in Indonesia' in his own country.
By promoting 'kechinaan' her, indirectly promotes the product of China's 'better than the local product'.
The findings of an ethnographic study of Etnomark explains that this is a phenomenon that does not appear, which could threaten the existence of local products, more than the impact of ACFTA own.
I think you should share the source of this article properly. I wrote this article, and can be downloaded from my website link:
BalasHapushttp://amaliamaulana.com/2010/05/02/china-tapi-lokal-lokal-tapi-china/